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The White Dog Bark

Barking Up the Wrong Tree?
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IgnitionOne Ignites James Newbill’s Interest Recently, I had the pleasure of meeting the IgnitionOne team during a employment pitch. I have managed or worked with over 15 digital agencies over the years, and most of them try and promote a vision that drives their brand identity.  IgnitionOne was one of the rare companies that didn’t just promote their vision, they...

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White Dog's says Digital Marketing's Cool

Is tradition brand marketing on the way out with the advent of customer participation vehicles that allow the customer to participate in the brand association directly? Is push media in terms of branding on the decline? Is marketing becoming a sales job again?

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