SEO Best Practices for 2016 – Social Media Reigns Supreme!

The SEO industry is a rollercoaster, and every month something huge seems to shake up the industry and force us to recalculate our priorities.

Best practices in 2010 are completely irrelevant today, yet we believe that many of today’s best practices will be relevant indefinitely. SEO is as much of an ongoing art than something you implement and walk away. It is living and breathing and needs constant attention to get the most out of your content.

As we near the end of 2015, it’s important to assess which elements of your SEO program will be relevant throughout 2016 and which ones might be morphing and changing into something very different.

I’ll wet your appetite with how social will play even more of role in SEO going forward this year.

What’s changing?

In 2015, there were a bunch of changes to the SEO landscape, from minor tweaks to ranking factors to changes in visibility potential. In 2016, I’m betting that even more changes along these lines.

Social media = Search Visibility

Currently, social media plays a supportive role in directly influencing your rankings.

Greater social “handraising” (such as users sharing or participation with your content) can help your pages rank higher, but for the most part social media can be a great external source to generate more inbound traffic for your website.

However, Google and other search engines are working harder to integrate social media posts in creative ways. For example with Twitter,  tweets are now embedded federated search result pages.

This trend with only continue in 2016, posting on social media networks will continue to increase in importance to search visibility, though probably not in direct but the supportive weight will impact your website’s rankings

This is one of the best videos describing the SEO best practices for 2016 that you should familiarize you and your team about.

James Newbill