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The White Dog Bark

Barking Up the Wrong Tree?
SEO White Dog

I once thought SEO (Search Engine Optimization) was only scientific. “A formula determines page rank, so SEO is all about the math”, I reasoned. a + b = c. Right? Um, not so much. The more SEO work I did throughout my career, the more I realized I needed a paradigm shift to keep up with the latest trends. Yes,...

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James Newbill - White Dog Digital

Getting the right job or client is a choice or at least we should approach it that way. Too many times we get so wrapped up in being accepted for our worth that we will go with anyone who likes what we are selling. However, I think a job or a project is a relationship and is as important is...

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James Newbill Email Recruiting

James Newbill is Looking for a New Home. Curious if I walk my own talk? We the answer is a resounding yes. Starting an new job search, I used Email Marketing and Video to marketing my experience. I wanted to reach my professional contacts on my Linkedin Network. My network is pretty important to me so reaching out to them would...

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James Newbill’s Explainer Video. Hire Him today– So in another shameless attempt to promote my personal brand and a chance to test out a new tool for presentations, I was eager to try Powtoons. Here is how they describe themselves. “Created using PowToon — Free sign up at http://www.powtoon.com/youtube/ — Create animated videos and animated presentations for free.  PowToon is...

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Website example

White Dog Digital Gives Back Recently, I had the opportunity to update a dated website of a local non profit that I had great respect for. They needed a website that not only described their organization, as well as a way to showcase their horses that needed adoption or fostering. Plus, they are completely funded by donations an needed a...

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custom Unbounce Landing pages

Need a Landing Page Quickly? No Problem! At Promethean, I introduced using landing pages and confirmation pages in order to further refine the user journey and increase conversion with a more focused pathway for submitting a lead. I evaluated all the tools available and chose Unbounce Landing Pages. Then I created a resource site to allow for internal clients to have...

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Pay for Performance Program

Use Performance Marketing to Protect ROI Promethean’s ClassFlow had a unique problem….errr ok it was a problem 80 percent of companies have…small budget and a desperate need to get people to try for free their flagship product for teachers and students. The solution? Add Performance Marketing into the Digital Marketing mix. The proposed launch of the performance marketing program looked...

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SEO Best Practices for 2016 – Social Media Reigns Supreme! The SEO industry is a rollercoaster, and every month something huge seems to shake up the industry and force us to recalculate our priorities. Best practices in 2010 are completely irrelevant today, yet we believe that many of today’s best practices will be relevant indefinitely. SEO is as much of an ongoing art than...

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Optimized-Holy-Grail-Down-Shot

IgnitionOne Ignites James Newbill’s Interest Recently, I had the pleasure of meeting the IgnitionOne team during a employment pitch. I have managed or worked with over 15 digital agencies over the years, and most of them try and promote a vision that drives their brand identity.  IgnitionOne was one of the rare companies that didn’t just promote their vision, they...

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Drowning in Twitter

A blog post about a cynical Twitter user who has bee reborn.

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