The White Dog Bark

Barking Up the Wrong Tree?
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White Dog Digital Gives Back Recently, I had the opportunity to update a dated website of a local non profit that I had great respect for. They needed a website that not only described their organization, as well as a way to showcase their horses that needed adoption or fostering. Plus, they are completely funded by donations an needed a...

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IgnitionOne Ignites James Newbill’s Interest Recently, I had the pleasure of meeting the IgnitionOne team during a employment pitch. I have managed or worked with over 15 digital agencies over the years, and most of them try and promote a vision that drives their brand identity.  IgnitionOne was one of the rare companies that didn’t just promote their vision, they...

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A New Hurdle for Digital Marketing I have notice a rising trend in my discussions about digital marketing strategy among my peers.  The trend is that we all feel that we are in the middle of a tectonic shift in how we define digital strategy. In the past, strategy has be driven by a balanced approach to its execution. When new...

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