The White Dog Bark

Barking Up the Wrong Tree?

SEO Best Practices for 2016 – Social Media Reigns Supreme! The SEO industry is a rollercoaster, and every month something huge seems to shake up the industry and force us to recalculate our priorities. Best practices in 2010 are completely irrelevant today, yet we believe that many of today’s best practices will be relevant indefinitely. SEO is as much of an ongoing art than...

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IgnitionOne Ignites James Newbill’s Interest Recently, I had the pleasure of meeting the IgnitionOne team during a employment pitch. I have managed or worked with over 15 digital agencies over the years, and most of them try and promote a vision that drives their brand identity.  IgnitionOne was one of the rare companies that didn’t just promote their vision, they...

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Drowning in Twitter

A blog post about a cynical Twitter user who has bee reborn.

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A New Hurdle for Digital Marketing I have notice a rising trend in my discussions about digital marketing strategy among my peers.  The trend is that we all feel that we are in the middle of a tectonic shift in how we define digital strategy. In the past, strategy has be driven by a balanced approach to its execution. When new...

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White Dog's says Digital Marketing's Cool

Is tradition brand marketing on the way out with the advent of customer participation vehicles that allow the customer to participate in the brand association directly? Is push media in terms of branding on the decline? Is marketing becoming a sales job again?

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